Struggling to reach your candidate quota? The issue may lie in your job listing. Crafting the perfect job advert is not easy, you need to have a clear understanding of your target audience in order to engage with them, and in a highly competitive market where the number of vacant positions far outweighs the number of talented candidates, it’s a dog eat dog world out there for recruiters.

However, don’t despair! There are things you can do to make your listing stand out from the crowd and get candidates biting. Below, we’ve outlined 4 quick fixes to help you get the most out of your job adverts.

Compare Your Applicants with the Job Listing

The most common issue within recruitment is that many of the applications received by businesses are from candidates that fail to meet the desired requirements. The best way to prevent this is to compare the listing to the applications; this will highlight any shortcomings in terms of clarity within the listing, if your business requires certain levels of skills or experience make sure this is clearly outlined. Doing so may result in fewer applications, but it’s better to have a small pool of suitable candidates than a large pool of unsuitable ones.

Make Changes to the Content

Is your job advert too wordy? At Superlative Recruitment we understand that you are passionate about your business and probably want to share all the very best aspects of working within your organisation with prospective candidates; however lengthy job listings are a big turn off to candidates. Candidates tend to skim through job listings, searching for key information relating to skills, experience and opportunities. If you want to showcase your company culture and lifestyle, try directing candidates to your company website or social media profiles instead.

Adjust the Aesthetics

Consider whether your job advert would standout when scrolling through pages and pages of listings. Imagine you are an average candidate who has already viewed more adverts than you can count during your job search; is your advert easy to miss? If so why? Make sure your listing is visually stimulating and formatted correctly with candidate requirements clearly laid out in bullet points. Also, if using images make sure they are of a high resolution and not over pixelated, in the candidates eyes a sloppy job advert means a sloppy company.

Move the Listing

Even the best job adverts will fail to draw in the desired audience if they are posted in wrong place. The higher traffic of generic job boards may seem tempting but if you are working within a specialist sector chances are your ideal candidates aren’t checking these boards.


Remember if you’re still struggling with attracting the right candidates Superlative Recruitment can help. With expertise in professional advert writing, media buying and advert placing we can help you get your message to the very best candidates. Contact us today