What you should avoid
The biggest turn off in job adverts was found to be poor spelling and grammar, with 56% of candidates surveyed admitting that a poorly written advert has prevented them from applying for a position. Poor spelling and grammar not only makes a company look unprofessional and sloppy, it also gives the impression that they don’t really care about what they do, which for prospective candidates can lead them to believe that should they get the job their hard work and talents would go unnoticed and unappreciated.
The second biggest turn off found by Fish4Jobs was a lack of detail in adverts, with 56% stating that they would be unlikely to apply for a role in which the advert failed to provide enough adequate information about what they would be doing within the company. Providing a vague job description suggests that a company is trying to hide something or that they think if candidates knew all the details of what the role entailed then very few candidates would apply. Transparency is key when creating job adverts as a misleading or vague advert will more often than not lead to a drop in staff retention rates once the successful candidates have experienced the true demands of the role first hand.
Not mentioning what qualifications and experience are required was also found to be a major turn off for candidates with 40% of those surveyed citing this as a major concern when weighing up whether or not to apply for a particular role. By failing to state what is required businesses are wasting not only their own time, but their candidates’ time and are likely to receive a huge influx of applications from candidates that are unsuitable for the role.
What you should do
The number one thing you should be doing when creating a job advert is making sure the information is clear and correct. Obviously, no candidate wants to read paragraph after paragraph describing every detail of a role, but outlining the daily responsibilities, company values and benefits is a key step in creating an advert that honestly reflects your business. Remember your job advert needs to give candidates a reason to want to work for your company, therefore it’s important to put the correct time and energy into really selling your roles so that you have the ability to attract the most talented candidates.
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