Struggling to reach your candidate quota? The issue may lie in your job listing. Crafting the perfect job advert is not easy, you need to have a clear understanding of your target audience in order to engage with them, and in a highly competitive market where the number of vacant positions far outweighs the number of talented candidates, it’s a dog eat dog world out there for recruiters.
I’m sure it will come as no surprise when I say candidates aren’t always completely truthful when it comes to sharing their skills and experience. Whilst they may deem exaggerating certain skills on their CV as a small white lie, for businesses these fibs can often cost them dearly further down the line. Hiring someone who lacks the necessary skills and experience means that businesses pay the price of having to get their new hires up to speed, and often suffer at the hands of a drop in efficiently and productivity. So the big question is, how can businesses spot when a candidate is playing fast and loose with the truth?
As a business owner, you’ve probably invest a lot of time, energy and passion into creating a brand which resonates with your target consumers. Meaningful, effective branding is more important than ever right now, with the economy stabilising and the market becoming oversaturated for many businesses, branding is the secret weapon in the quest for customer attention. However as well as developing a strong brand for consumers businesses must also focus their attention on creating an attractive employer brand or they may find themselves struggling to attract talented candidates to their business.
Your job advert is your first chance to make a good impression on potential candidates; therefore for maximum results it’s important to get it right! There is a lot more to writing and enticing an engaging advert than many people think, and with the jobs market getting increasingly competitive it’s now more important than ever to ensure that your advert stands out for all the right reasons.
Last year, according to Marketwatch.com it took businesses an average of 26.5 working days to fill a vacant position, which when you think about it is a worryingly long time to be a staff member down. Without a full staff a business can run into a number of difficulties…